You're not behind on AI. You're just missing a straight answer.
Most AI consultants have never run a business. Most business advisors have never built a thing. I've done both — 20+ years of building technology, and hands-on in AI since it started mattering. Give me 90 minutes, and you'll walk away knowing exactly what AI can do for your business. And what's just noise.
See how it works →"I smiled and said we were 'exploring options.'"
Your advisor asked if you're integrating AI yet. You said you were "looking into it." You've been saying that for six months.
"Everyone has an opinion. Nobody has a plan."
Your head of marketing keeps sending articles about tools you "should" be using. Your head of sales wants a chatbot. Your head of operations wants to automate everything. Everyone has an opinion. Nobody has a plan.
"I'm the only one still nodding along."
And somewhere in the back of your mind is this nagging feeling that everyone else in the room has figured this out — and you're the only one still nodding along.
One session. A clear answer. A roadmap you'll actually use.
That's where the AI Clarity Session comes in. In 90 minutes, we go deep into your business — what you're already doing, what your advisors are pushing, what your team is asking for. Then I do the work: researching your industry, evaluating what's actually relevant, and cutting through the noise. What you get is a prioritized AI roadmap — the two or three things that could actually move the needle for your business, what to ignore for now, and why. We meet again for a 30-minute review to walk through the findings together, answer your questions, and make sure you leave with total clarity — not just a document you'll never open. Flat fee. No ongoing commitment. Just a straight answer.
See full details →Production servers back online before their biggest campaign of the year.
A client's production servers went down two weeks before their biggest marketing campaign of the year. Their AWS support ticket projected 10+ days to resolve. Their development team spent hours going back and forth with AWS support, hitting the same wall.
I stopped trying to fix the problem and worked around it instead — standing up replacement servers on DigitalOcean to get the sites back online while we resolved the underlying issue. Back online in under 24 hours. Campaign launched on schedule.
Sometimes the most valuable thing isn't more technical firepower. It's someone who thinks about the problem differently.
I've been building what they're calling AI strategy since before it had that name.
I'm Tricia Ballad — a software engineer turned technical leader turned AI builder, with a CS degree and 20+ years of experience across startups, enterprise, and everything in between. I've shipped production AI systems, led cross-functional teams through complex technical programs, and written three published books on software development and security.
I started DisentangledTech because I kept seeing the same thing: smart founders getting bad advice from people who'd never actually built anything. I have. And I can explain it in plain English.
Learn more about Tricia →Ready for a straight answer?
One session. Flat fee. A plain-language answer about what AI can actually do for your business — and a roadmap to act on it.